People search for the products that they need every day on the internet. The number of digital buyers rose to 2.14 billion in 2021. That number continues to increase as more businesses venture into the digital space.
SEO is one of the digital marketing strategies that exist today. It helps sites to rank higher in search engine results pages. This strategy helps businesses grow by allowing them to get more customers online.
The world of SEO is constantly developing, so it is necessary to keep up with the latest trends. Look out for these 7 SEO trends in the upcoming year.
1. Video Content
Business SEO can be a creative platform to showcase a business online. Now more than ever, people are becoming more visual. This event is due to the rise of social media showcasing video content.
So, one way to generate website leads is through videos. Adding video content captures people’s attention. This step gets users to visit a website more often.
You can add educational videos and videos with relevant content to your website. Research topics that your target audience might want to watch. Doing this makes your business a source of information that people will remember.
Video content, like tutorials and product demos, work wonders. You can also add videos that contain snippets of the products and services. This strategy encourages users to click through the content on your website.
2. Voice Search
Voice search is one trend that continues to gain popularity. Around 58% of users use voice search to find local businesses and products. This technology allows people to get answers to general questions in a short amount of time.
Devices like computers, smartphones, and home assistant devices support this feature. It allows users to search by speaking and making inquiries to their devices. This attribute makes voice search a more personal way to navigate the internet.
Improve your website search engine optimization by using longer phrases in your keywords. When people use voice search, they use conversational language. So, focus on translating written content into natural language.
Use question-based keywords in your company SEO to improve website traffic. People usually ask the whole question when searching for something. Add question words like “where” and “how” around the phrases on your list of keywords.
3. Mobile Experience
Improving the mobile experience of users is one of the latest SEO trends. Optimize your site for mobile to increase the chance of ranking higher in search results. Having a mobile responsive site is key to your SEO success.
Having a dedicated mobile site can increase your leads. Reach more customers by optimizing media content and minimizing redirects. Optimization reduces your website’s loading time.
Be consistent in both mobile and desktop sites. Include the same primary content as title pages and descriptions. Consistency ensures a high ranking in search engines.
Make sure you have a thumb-friendly design. To do so, ensure that users won’t have to pinch and zoom. Use appropriate sizing on the website’s fonts and images.
4. Page Experience
The customer’s page experience is one of the factors in search engine rankings. It evaluates mobile-friendliness and responsiveness. The algorithm measures speed and behavior while the users navigate through it.
Another aspect algorithms check is the site’s interactivity and visual stability. It also assesses the site’s HTTPS.
One of the best ways to improve the user’s page experience is by making the website simple and easy to use. You can give your website a modern web design to leave users impressed. It’s also best to reduce ads and pop-ups on the site.
Improve your website interactivity by integrating a responsive design. This step allows users to scroll and view your site with ease. It also allows the information on your website to be readable and accessible.
5. Interactive Experience
A unique way to improve your website’s SEO is by adding interactive experiences. These urge users to perform the desired action.
This strategy allows users to pay more attention to the content that you offer. The engaging and interactive content gives people reasons to explore the website.
You can increase user engagement by adding quizzes, videos, guides, and polls. The user’s dwell time also increases with engaging content. It reduces the bounce time that affects your website’s ranking in search engines.
Personalization is another way of improving the user’s interactive experience. You can get leads through quizzes and polls that allow information exchange. These questions can filter content that might capture the user’s attention.
By incorporating interactive content on your website, the click-through rates increase. This rate generates interest in those who see your content.
Website accessibility is the extent to which your content reaches various people. Having better web accessibility expands your audience reach. The list includes those with limited technical abilities.
This practice allows websites to be accessible to people with disabilities. It includes people that have low vision, deafness, or cerebral palsy.
Avoiding flashing or moving images is beneficial for users that are photosensitive. Including captions in videos gives deaf individuals a better web experience. Using appropriate colors and font sizes also helps people with low vision.
Benefits of accessible content include a higher conversion rate. Doing this will also increase the number of potential customers.
7. Website Speed
The speed of a website affects its SEO ranking. The faster the site loads, the higher it ranks in search engines. Improving your website’s loading speed can increase the traffic it gets.
A website’s loading speed determines its ranking in the page results. To rank higher, you can optimize your website. Do this by removing irrelevant characters and unnecessary items.
Use smaller images and find a balance between good image quality and size. You can also allow compression to enable files to load quicker.
SEO Trends for 2022
These are a few SEO trends to keep in mind for 2022. Use this guide to prepare for what is coming in digital marketing. Increase your leads and sales with the latest SEO strategy.
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