The Internet is by far the most powerful tool that most businesses can take advantage of. After all, you can’t expect to perform optimally if nobody is able to find your company online.
But, there are certain attributes of a good website that you need to consider while designing. Not quite sure how to begin? We’ve got all the info you need.
Let’s explore the web design tips that you should keep in mind.
1. A Look into Your Brand
One of the most important web design trends that you need to integrate into your company’s website is a page that offers a look into ‘who’ your brand is. After all, it’s much easier for your audience to resonate with your brand when they have insight into your company’s history, team, and goals.
For example, a business website could have an entire page dedicated to explaining the brand story and the core values they adhere to. Otherwise, you run the risk of your audience that your business only cares about the revenue that it’s able to generate.
This page should also thoroughly showcase the services you offer and provide detailed information about the benefits you can bring to your clients.
2. A High-Quality Blog
Having a blog full of high-quality content is an essential attribute to incorporate. Not only will this provide your audience with something of value when they interact with your brand, but it will also go along way in helping people find your website to begin with.
For brands or need to come up with content for their blog, consider publishing a comprehensive guide that your audience can take advantage of. This could include how to do something that solves a common problem, industry insights for the upcoming year, etc.
3. A Chat Option
In most circumstances, users who want to get in touch with you in order to answer your question will want to do so as quickly as possible. Unfortunately, it isn’t practical for every business to have 24/7 customer support.
Instead, incorporating a chat option can help users resolve these situations on their own. The most reliable chat options use a combination of AI and a support team in order to provide the best customer service possible. For instance, a chatbot might attempt to solve low complexity issues on its own before forwarding the request to an employee.
4. Links to Past Projects
Showcasing your past projects is one of the only ways that you can prove to your audience what you’re capable of. Even if you’ve been in your industry for over a decade, it won’t be much if potential clients or customers aren’t able to see the projects you’ve previously worked on.
This becomes increasingly important for brands that charge a large amount for the services, as people are typically far more apprehensive when paying large sums. Your project page should be easy for users to find, and you may even want to consider showcasing some of your products on your homepage.
5. Optimization for Mobile Browsing
Buy 2025, it’s estimated that 75% of Internet users will primarily browse online with smartphones. As you may expect, this means that it’s more important than ever before to ensure that your company’s website is optimized for mobile browsing.
To elaborate, loading times should be kept to a minimum, the text on your pages should be properly formatted, and icons should be the appropriate size for peak functionality. Failure to adhere to the standards could easily result in people quickly navigating away from your site and never interacting with your brand again in the future.
6. Integrate a Search Tool
As previously mentioned, people want to answer the questions as quickly as they’re able to. So, it’s imperative that you integrate a search tool into your website so that users can find the products, services, or information that they’re looking for.
It’s also highly recommended that you place this tool at the top of every page so that users always have access to it. When using search functionality, your audience will need to be able to filter the results, search across specific categories, etc. in order to get the best experience.
Put simply, the easier it is for your customers to find what they need, the better impression they’ll have of your brand,
7. Easy-to-Find Contact Info
As with your company’s search functionality, your contact info should also be easy to find on most pages of your website.
While many brands tend to put this information at the bottom, this comes with the assumption that the user will take the time to scroll to the end of the page. Instead, It’s highly recommended to put contact info at the top of the page instead. Not only will this save your audience extra time, but it will also facilitate a higher number of inquiries.
8. Outbound Links to Your Other Platforms
You can leverage your company’s website to increase your following on other platforms. But, you’ll need to point users in the right direction in order to do so.
Fortunately, you can use simple badge icons that function as outbound links to your company’s social media, YouTube channel, etc. When placed alongside your contact info, it’s not unlikely that you get plenty of engagement in this regard.
These Web Design Tips Can Seem Complicated
But the above information will make the process far smoother. From here, you’ll be able to use these web design tips to ensure that your customer experience is greater than ever before.
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