What if you were taking your biggest marketing tool for granted?
Your website should be the centerpiece of your marketing strategy. After all, it is the first thing that most prospective customers will see before they ever walk into a store or order a product online.
Unfortunately, many businesses don’t realize how important their websites are to raising awareness and boosting sales. And they end up neglecting that website and effectively slamming the door on potential traffic and conversion opportunities.
Not sure why your own website is so important? Keep reading to discover why it’s the glue that holds your marketing campaigns together.
The First Impression
We live in an increasingly digital world. When someone hears about your business, they are likelier to hear about it via social media or online marketing rather than from a family member or coworker.
And once someone hears about your business, their first move will be to visit your website. That means your website provides the only opportunity to make a good first impression.
If the site looks professional and the layout is user-friendly, that consumer will feel more comfortable about your brand and about shopping with you.
When you’re researching the best marketing strategies, it’s easy to go a little overboard. And with strategies such as PPC or even local marketing, you might be spending quite a bit of money for a very questionable ROI.
Fortunately, your website provides a great ROI. Even if you want to overhaul the entire site, the costs of hiring a professional web designer and professional photographer are minimal.
And your redesigned website will be your central strategy for increasing both traffic and conversions for your business. That means those site renovation costs soon pay for themselves.
When it comes to your website, we have good news and bad news. The bad news is that running a successful website means making tweaks every month based on data you collect. The good news is that this data will help you grow your business to its full potential.
For example, you can collect plenty of great demographic info about your customers’ age, location, and which content they liked the most. Based on this information, you may end up tweaking everything from your website content to your entire marketing strategy.
But this lets you tailor your content, products, and marketing to your key demographics with more accuracy than ever before.
One Marketing Strategy Leads to Another
Still wondering why your website is the centerpiece of your marketing strategy? The final reason is simple: one marketing strategy leads to another.
For instance, you can encourage customers to sign up for your mailing list via your website. One of the best ways to encourage them is to offer something like a relevant e-book you have written or a special discount code for a future order.
According to research by SalesForce, a whopping 82% of customers open emails from companies and 44% of those who receive emails make purchases each year. Even better, for every $1 you spend on email marketing, you can expect a return of $44.25.
Your Next Move
Now you know why your website should be the centerpiece of your marketing strategy. But do you know who can help all of your digital marketing evolve?
At Verbum Creative, we specialize in transformative digital marketing. To see what we can do for your business, just contact us today!