Akins Heating & Air, Inc is a local HVAC business serving North Central Florida for over 45 years. Desiring a digital face-lift, they approached us in need of a redesign for their website. They were looking for a more modern look, better user experience, and a mobile responsive site. As a well established business in their community, they wanted to capture their traditional company image during the design process so as to maintain the name that their customers have grown to trust and love.
We worked with Akins Heating and Air, Inc to develop the right copy and imaging that effectively reflected their business’s identity. Their 45 plus years in the business served as the center of their messaging in order to communicate trust, expertise, and experience to their customers and community. On their website, we were able to develop an intuitive navigational flow for users to find the information they needed most through strategically placed CTAs (call-to-actions) and descriptive copy. Additional content was also important in order to continue building on the expertise and trust Akins Heating and Air, Inc. serves to its customers.