Project Background
What started as a dream quickly grew into a calisthenic movement that has inspired thousands to “Just Get Moving.” iMuscleUp became a reality when two good friends decided to combine their love for calisthenics and health to form a brand that inspired people to be active and live by its core values. As they started with their own line of apparel, however, they struggled to efficiently sell their merchandise online.
They were in need of a redesigned website that would reflect their mission and values at its core while making it easier for users to purchase iMuscleUp merch. This was our first online store that we made, and the challenge lay in creating a streamlined, clean checkout. On the main site, we used the company’s mission as the focal point of iMuscleUp.com.
The Website
We helped iMuscleUp where they needed it most. We developed an ecommerce site that streamlined the ordering and purchasing process for users. Multiple payment gateways provided a flexible system for customers to pay. At its core, we designed the website around iMuscleUp’s core values, community, learning, and creativity.
