In 2016, there were about 32.5 million businesses in the United States. Each year that number continues to grow.
As a business owner, then you might wonder how to stand out in the sea of competitors. While it might seem overwhelming, the right marketing strategy can help.
This article will take a look at different types of marketing including SEO, and why they’re beneficial. Read on to learn more about developing a marketing strategy that’ll help your conversions grow.
What Is SEO?
About 82% of businesses in the United States fail because of cash flow problems. The right marketing strategy can help you avoid becoming part of this statistic.
SEO marketing stands for search engine optimization. When you type in words into a search engine and it pulls up results, they’re known as keywords. Keywords allow you to target the right audience.
If you sell baseball hats in Trenton then you’ll want to include that keyword, or one that’s similar. It’s thinking about the different terms that your ideal audience will type into the search engines.
The great news about SEO is it’s free and it’s a great long-term strategy. That means that once you build it, the traffic will continue to come.
Keep in mind that even though it’s free, it does take time and patience. The right SEO agency can help you stand out.
What Is PPC?
PPC stands for pay-per-click advertising. This is where you pay for clicks from search engines. You can also bid on keywords depending on what you’re trying to target.
The great news about PPC is that you don’t have to wait for results. As soon as you start paying for it, you can see clicks. Keep in mind that once you stop paying for PPC ads, then the traffic from that source stops.
PPC ads allow you to target your audience more specifically. This means that you have control over what content shows up, and who in your target audience will see your ads.
It’s also a great way to increase the visibility of your brand. A digital marketing agency can help you come up with a PPC ad strategy to help you stand out.
SEO vs PPC
When deciding which is right for you, it’s important to take a look at your budget, and the industry that you’re in. You can combine both as well for the most ideal marketing strategy. Some businesses will pay for PPC ads while they wait for their SEO to gain traffic.
If you aren’t in a rush and don’t mind waiting, then you can solely focus on SEO. This is a great option if you have a limited budget since PPC ads can be expensive if not run by digital marketing professionals. Keep in mind that overall, SEO tends to receive more clicks than PPC ads.
Comparing SEO vs PPC for Your Marketing Strategy
After exploring this guide, you should have a better idea of whether SEO vs PPC or both are right for your business. Are you ready to see the conversions you’ve always dreamed of but aren’t sure where to begin?
Or, maybe you’re looking to save time and focus more on your business. Contact us today, and we’ll come up with an action plan for your needs. From PPC management to local SEO, we’re your one-stop-shop for your marketing needs.