Make no mistake about it — search engine optimization (SEO) still matters in 2020 and beyond.
When you’re trying to generate leads, you can build a foundation brick by brick with a solid SEO strategy. These strategies get you incredible traffic that you can then optimize as your company expands.
Here’s how SEO and an effective lead generation strategy go hand in hand.
The Benefits of Using Search Engine Optimization for Your Lead Generation Strategy
A sound SEO practice improves your ability to generate leads. In fact, marketing with the search engine in mind will get you the best marketing results today.
Here’s how you can boost your SEO with some sound lead generation strategies:
1. You Broaden Your Visibility
Search engines study show that more than 40% of revenue comes from organic web traffic.
SEO is the best marketing strategy for building organic traffic. Since you’re building your content optimized for Google and other search engines, you will naturally bring in more traffic from people that are buying what you’re selling.
This visibility pays off long-term and can be used how you please.
2. Good Content Makes Your Visitors More Receptive to Your Marketing
Content is the golden ticket strategy for SEO today. It’s so effective because you create an authentic connection through content by sharing your knowledge and expertise.
Build your branding and marketing on a sound purpose and mission statement. When your content is purpose-driven, it creates value to your viewer and makes them compelled to make purchases, share your content and support you long-term.
Using SEO keywords in a blog, using targeted campaigns with your YouTube channel and posting a topical podcast weekly are all great ways to build leads through content.
3. This Gives You the Greatest Amount of Search Engine Traffic
More than 2 million people run Google searches every minute of every day. This is an astounding amount of traffic, which is why Google should be your main resource for bringing in traffic.
Your leads will continuously multiply as you effective run different SEO campaigns.
4. Long-Tail Keywords Allow You to Reverse Engineer Your Goals
Long-tail keywords are one of your most valuable assets for building leads. They’re a superior way to target your traffic, cut through your competition, and improve your conversion rates.
Learning how to effectively implement these long-term keywords into your content will grow you leads for months and years.
5. Video and E-mail Marketing Help You Optimize Your Leads
Finally, video content creation and e-mail marketing are the next piece of the puzzle for your SEO strategy. Having an e-mail list lets you continue marketing to customers who want to hear more from you.
You can create some valuable video content that includes a link to sign up for the e-mail list. This lead generation strategy can help you build your sales revenue and create a funnel for the products you offer.
Build Your SEO Strategy
When you work your SEO strategy correctly, the lead generation results you receive will be off the charts. These are foundational parts of marketing that you can use for whatever brand you have.
At Verbum Creative, we can discuss your goals and devise a plan that will set you up with a solid strategy to grow and propel your business to new heights.
Feel free to reach out to us on our site or give us a phone call at (352)262-0613.