6 out of 10 businesses admit that they’re struggling with lead generation and traffic.
These companies feel that creating a lead generating website is an impossible task. After all, they have tried so many different strategies, and nothing seems to work. These companies know that it’ll be hard for them to survive if things don’t change (and soon).
So, if you’re one of these companies, what can you do to transform things? To help you out, here are nine key components of a successful lead-generating website.
1. Define Your End Goal
As you develop your website lead generation strategies, you must define your end goal. You want to specify what you wish to achieve and how to track progress. Besides, you need to define what a lead means to your business.
So, by establishing your goals, it’s become easy to determine your target audience. Also, you’ll know the best tools for reaching these people, thereby boosting web traffic and leads. Finally, you’ll understand why your website has a high bounce rate and know the actions to take to overcome this problem.
2. Add Forms to All Pages and Optimize Them
To boost lead generation through your website, you need to add forms that help you collect data. So, consider adding forms to all pages on your website. However, understand that most site visitors hate forms, as they slow them down.
So, to avoid creating a bad impression, learn the ideal place to position these forms. Besides, keep the forms brief and simple, so it’s quick for people to fill them. All you need is to capture key details and use the forms to direct people to services or products that meet their needs.
3. Learn How to Use Power Words
To generate website leads, you must learn how to use power words when posting product offers. These are words that create an emotional connection between your brand and potential customers. Also, these words showcase how your brand is better than other close substitutes in the market.
So, by effectively using power words, you’ll make more people desire to know about your brands. Besides, these people will buy from your business and promote you to their friends and relatives. So, in the long run, your business will get numerous referrals and leads.
4. Tailor Your CTAs
As you develop your company’s lead generation strategy, you need to learn how to personalize your CTAs. Don’t just post general CTAs, as they don’t offer any value to your business. The reason is that most people ignore them as they find them to be irrelevant.
So, your CTA should prompt potential clients to take action that benefits them. You can ask them to find a given web page where they’ll get more information about your products or services. Or the CTA can direct them on how to find outlets stocking your products.
5. Add Social Proof
If you’re wondering how to generate more leads, you need to learn how to use social proof. Understand that people are reluctant to be the first ones to use a given product or service. They want others to purchase your products or services first and learn from their experiences.
So to generate website leads, add testimonials from your past clients. The idea is to show potential clients how your products and services will suit their needs. By effectively using social proof, you won’t only increase leads but also boost the conversion rate.
6. Add Videos and Webinars
To boost website lead generation, you need to add the right content that captures people’s attention. So, instead of focusing solely on advertising, use your company’s website to educate people. You can do this by adding webinars and videos that offer relevant content to these people.
The initial goal is to draw more traffic into your business website and later convert it into leads. So, research key things potential customers desire to learn and create videos and webinars on these topics.
7. Use Landing Pages Effectively
Although your website has landing pages, you’re still struggling to engage with customers, and you don’t know why. The reason is that you don’t have great landing page copy. That’s why your website has a high bounce rate, and you need to do something about it.
Start by revising the content on your website’s landing pages. Provide upfront value and have concise content. And don’t forget to add CTAs to all your landing pages.
8. Learn How to Use Whitespace Effectively
Many businesses assume that they should try to reduce the whitespaces on their websites. So, they squeeze text and images on their web pages, thereby causing chaos. It becomes difficult for site visitors to navigate through all the things in a single webpage.
So, if you’ve been using this strategy, you need to change and learn how to use whitespaces effectively. You want to give content on every page some breathing space. Besides, by simplifying your web pages, you’ll significantly lower the bounce rate.
9. Track Lead Generation and Conversion Rate
Your website lead generation strategy is incomplete if you don’t have a means for tracking progress. That’s why you need to find the best lead tracking tools to use. You want to measure the impact of the lead generation strategies you’re using.
So, with this data, it’s easy to know the adjustment to make to boost the efficiency of these strategies.
Boost Sales by Having a Lead Generating Website
In this digital era, for your business to get an edge, you need to know the components of a lead generating website. These are things that help grow your website traffic and boost leads. So, learn how to use landing pages effectively and add personalized CTAs.
Does your business have a hard time getting website leads? Then let us help you.
Call us today for amazing Local SEO and Websites Analytics services.