Some 96% of Americans who have access to the internet have transacted online. So if your business doesn't have an online storefront, you'll be
Is Your Website Sticky? How to Keep Visitors on Your Website Longer
The internet changes how we listen to music, watch movies, read the news, and communicate with the whole world. Based on its influences, it's no doubt
Creating a Buyer Persona and Why It’s Important
For your business to thrive, you need to reach the right audience. To communicate your message effectively, you want to know everything you can about
How Your Buyer Persona Guides Your Marketing
Having a strong understanding of your target audience is one of the most important obligations you have as an entrepreneur. Otherwise, you simply
4 Ways to Build a Successful Digital Marketing Strategy
Although many entrepreneurs are already aware, the Internet is one of the most powerful marketing tools that you can take advantage of. Not everyone
SEO vs PPC – How to Implement Your Marketing Strategy
In 2016, there were about 32.5 million businesses in the United States. Each year that number continues to grow. As a business owner, then you
How Is Your Website the Centerpiece of Your Marketing Strategy
What if you were taking your biggest marketing tool for granted? Your website should be the centerpiece of your marketing strategy. After all, it
SEO vs PPC – The Benefits of Each and Which is Right For You
Search engine optimization has 20 times more traffic opportunity than PPC. That translates to higher conversions and marketing ROI. This is one of