Project Background
Founded by passionate and caring nurses, On Point Health Services began as a nurse staffing startup. Their love for patients and passion for serving those who need it most when they need it most, drove them to expand into providing home health services.
However, with their expansion their current site and brand image were becoming outdated. They partnered with us in order to strategically design a company image that communicated On Point’s goal and mission.
Branding
The Mission
As On Point looked toward its expansion, we helped them set a solid foundation on which their company could stand and their employees could rally around. Guided by the company’s name and the sheer compassion of its owners, we developed a mission statement that captured what On Point Health Services is, wants to be, and wants to offer to their patients.
To be a superior provider of healthcare and health professionals with a passion and love for quality, “on point” service.
For their logo, On Point wanted to use traditional colors that were still powerful, yet soft and did not stray too far from their original color scheme. We designed a pallete that did just that with softer reds and font styles that modernized a traditional company.
Website
Using their new mission as its foundation, we designed and developed their new website to center around the love, care, and dedication each staff member and nurse have for their patients. From their hiring process, to their culture, and performance, On Point seeks to live out their mission of providing superior care and sharing love throughout its organization.
